Here Are Some Of The Marketing Trends We Spotted So Far In 2021
If you are looking for some new ways to boost sales this year, then be sure to give some of these trends a try.
Some of these you may already be using, so if you are that’s great. But if you find one that you’re not, you may want to add it to your arsenal as well.
Live Videos
There no doubt that LIVE video is one of the most popular things on social media right now. In fact, it’s been trending for a while now.
People enjoy it more, because it’s more engaging, as they can participate and ask questions in real-time in the chat.
More people are spending less time reading content and more time watching videos these days.
So doing LIVE videos only makes sense.
Plus, it’s a great way to interact with your audience and build relationships to enhance your brand.
So don’t skip out on LIVE videos as they can make a big impact on your business if done right.
Experimental Tech
By using virtual reality a company can enhance a customer’s perceived experience of a product by showing them what it would be like to own it before they even get their hands on it.
One example that’s already being used right now can be found on glassesusa.com.
You can download their app for your phone if you are shopping for eyewear (prescription glasses or sunglasses).
And how it works is, you basically use your mobile phone’s camera (with the app) to try on different glasses virtually.
This way you can see what they would look like on you first before you decided to order a pair.
Giving the customers a ‘virtual try-on’, gives them the ability to make a quicker buying decision now, rather than having to go into a physical store and buying later. This results in more sales and less returns.
Personalization
I’ve personally seen this trend come out in 2018.
There have been many new products that have come out that offer personalized Ads though.
One that comes to mind is video software that can actually add the person’s first name inside the video. Their name can be visually seen and also spoken as well all by using A.I.
I’ve seen Publishers Clearing House using this AI technology before.
I’ve also seen this technology on some software that has come out called Video Remix.
This is definitely something you may want to consider using if you want your brand to stand out, get noticed, and be remembered.
Using Chatbots
Chatbots such as manychat are used on social media such as Facebook to automatically have a conversation with your potential customers.
Some chatbots are also used on websites. As potential customers land on the sales page, the chatbot can engage them and answer any frequently asked questions you may have feed into the software.
Some companies use these Chatbots to also relay business hours or special sales that are happening throughout the current week such as Black Friday Sales, Flash Sales, or special holiday sales.
Push Notifications
Push notifications can help you to attract more customers by sending real-time updates and reminders that get your audience to regularly engage with your brand even if they’re not aware of it.
I personnel use PushEngage for our push notifications.
This works with phones, desktop computers, iPads.
Push notifications are a fast and efficient way to communicate with your audience.
By utilizing this technology you can now send a message to potential customers that have signed up with instant notifications about sales, specials or coupons that they can use right away.
This is great as email sometimes gets lost, but everybody checks their phones instantly when a message pops up.
Through careful planning and a focus on your business goals, you can use push notifications to grow and retain your customer base.
One of the great uses of Push Notifications is the abandoned cart strategy. If someone forgets about an item in their cart in your store you can create a push notifications campaign where users would be alerted if they left the store with an item still in their cart.
By using this strategy you can easily increase your retargeting click-through rate by 2-3 times compared to classic mobile ads.
Well that’s going to rap up on how to Improve Your Marketing In 2021 With These 5 Popular Trends.